What does a professional website really cost?

The range is wide — between €2,000 and €50,000, almost anything is possible. What makes the difference and what you actually pay for is explained here.

Cost factors

A website consists of several components, each requiring time and expertise:

• Concept & structure: What pages do you need? How does a visitor navigate? What is the goal?
• Design: Visual design, typography, colors, visual language
• Copywriting: Often underestimated — good text takes time
• Development: The technical implementation in a CMS
• Photography: Custom images instead of stock photos make the difference

Why prices vary so much

A website builder like Wix or Squarespace costs €10–30 per month. A custom corporate website can cost €20,000 or more. The difference is not just in the technology — but in the process.

With a website builder, you do everything yourself. With a professional solution, you get: concept, custom design, well-crafted copy, technical implementation — and a single point of contact responsible for the entire process.

My approach

I work differently from traditional agencies. The full concept — structure, text, design, visual language — is developed upfront. Only then is the project handed over to the developer. This reduces coordination loops, avoids miscommunication — and makes the process significantly more cost-efficient.

Result: you get a professional solution at a fraction of the typical agency cost.