Services
Introduction
A website
that really works.
A good website doesn’t come from a nice-looking template. It comes from a clear concept, a well-thought-out structure, and texts that genuinely fit you. Only then comes the technology.
I guide this process from start to finish — from the initial idea to the completed website.
Services
Concept & Design
Which pages do you need? How does a visitor navigate? What should they do once they arrive? I answer these questions in the concept — as a foundation for a design that not only looks good but works.
Before a developer writes a single line of code, everything is decided with me: structure, content, texts, design, visual language. I develop the complete concept in advance — precise, documented, ready for handover.
Copywriting & Editing
A brochure that no one reads is expensive printed paper. One that works opens doors — even in 2025.
I design and write print materials that don’t feel outdated: brochures for exhibitions and presentations, flyers that actually work, and business materials that match your digital presence.
Consistency between website and print doesn’t happen by chance. It happens when both come from a single source.
Implementation & Operation
Good design is useless if the website loads slowly, breaks on mobile devices, or if after three months no one knows how to change a text anymore.
I ensure that implementation is as clean as the concept before it: a custom CMS that allows you to manage your content yourself — without programming knowledge. Hosting, domain, and ongoing operation are agreed separately and calculated transparently.
One point of contact. From the first draft to the last update.
Brochures & Print
What works on a website also works on paper — if it’s done well. I design and write brochures, flyers, and print materials that match the rest of your presence.
Consistency between digital and print is not a coincidence. It is the result of a well-thought-out design process.
01 — Concept & Design
Services
01 — Concept & Design
Concept & Design
Which pages do you need? How does a visitor navigate? What should they do once they arrive? I answer these questions in the concept — as a foundation for a design that not only looks good but works.
Before a developer writes a single line of code, everything is decided with me: structure, content, texts, design, visual language. I develop the complete concept in advance — precise, documented, ready for handover.
Copywriting & Editing
A brochure that no one reads is expensive printed paper. One that works opens doors — even in 2025.
I design and write print materials that don’t feel outdated: brochures for exhibitions and presentations, flyers that actually work, and business materials that match your digital presence.
Consistency between website and print doesn’t happen by chance. It happens when both come from a single source.
Implementation & Operation
Good design is useless if the website loads slowly, breaks on mobile devices, or if after three months no one knows how to change a text anymore.
I ensure that implementation is as clean as the concept before it: a custom CMS that allows you to manage your content yourself — without programming knowledge. Hosting, domain, and ongoing operation are agreed separately and calculated transparently.
One point of contact. From the first draft to the last update.
Brochures & Print
What works on a website also works on paper — if it’s done well. I design and write brochures, flyers, and print materials that match the rest of your presence.
Consistency between digital and print is not a coincidence. It is the result of a well-thought-out design process.
This is what makes the difference: faster, more transparent — and significantly more cost-efficient.
Your project: as fast as possible, as carefully as necessary.
This is not a marketing promise. It is the result of a method: everything that must be decided on a website — structure, content, texts, design, visual language — is clarified before production. Not during.
Because the concept is fully in place before a single line is programmed, there are no surprises, no loops, no last-minute questions. The developer receives a complete briefing — and can deliver.
This saves time. And money.
Everything decided before the work begins.
* Applies to projects where content and materials are fully available. Deviations possible depending on project scope.
Technical Implementation
For the technical implementation, I rely on Sulu — a system designed for the long term. WordPress is also an option on request, if speed and budget are the priority.
Sulzburg / Baden — Germany
Option A
WordPress
Quickly set up, widely used, and well-suited when a simple, fast solution is needed. A solid choice for straightforward projects with a clear budget.
Fast · Budget-friendly
Recommendation
Sulu
Widespread also means widely targeted. WordPress sites are the most common targets of cyberattacks on the internet — not because the system itself is bad, but because it is so widely used. On top of that, there are plugins that need to be maintained, updated, and kept in sync with each other. Sulu takes a different approach. No plugin ecosystem, no external dependencies. Stable, fast, secure. The backend is clearly structured — content can be managed independently, without technical knowledge. And when your company grows, the website grows with it. www.sulu.io
Stable · Secure · Long-lasting
Technical Implementation
Sulu. Or WordPress.
For the technical implementation, I rely on Sulu — a system designed for the long term. WordPress is also an option on request, if speed and budget are the priority.
Option A
WordPress
Quickly set up, widely used, and well-suited when a simple, fast solution is needed. A solid choice for straightforward projects with a clear budget.
Recommendation
Sulu
Widespread also means widely targeted. WordPress sites are the most common targets of cyberattacks on the internet — not because the system itself is bad, but because it is so widely used. On top of that, there are plugins that need to be maintained, updated, and kept in sync with each other. Sulu takes a different approach. No plugin ecosystem, no external dependencies. Stable, fast, secure. The backend is clearly structured — content can be managed independently, without technical knowledge. And when your company grows, the website grows with it. www.sulu.io
Process
How I Work
Client Contact & Needs Analysis
In-person meeting at your company, law firm, or restaurant
- What do you want? Goals, wishes, and purpose of the website
- What already exists? Inventory and honest assessment
- Who is your target audience? Who do you want to reach — and how?
- What are you like? Conservative, modern, emotional, factual — the conversation reveals itImage assets:
- What is available, what is missing, what is up to date?
PROTOCOL VIA AUDIO RECORDING
Documentation & Concept Development
Processing the conversation transcript into a structured briefing document
Research: comparable industries, competitors, and design references
Development of storytelling, visual language, and overall appearance
Preparation of a binding proposal based on the defined scope of services
On-site photo production
- Professional photo and video production directly at your location
- Conceptually prepared in advance — no improvisation, but a deliberate visual language
- Product, architecture, food & gastronomy, industry — depending on requirements
- Result: a curated image set that fits the website precisely
Concept & Clickable Mockup
- Creation of a complete website concept as a structured document
- Direct implementation in Figma as an interactive, clickable mockup
- You are involved from the very beginning: texts, images, and details are refined together in real time
- The comment function enables precise feedback — without email ping-pong
- Approval only takes place when you are fully satisfied
YOUR BIGGEST ADVANTAGE: NO SURPRISES
Implementation, Launch & Handover
- Technical implementation of the approved mockup in the Sulu CMS
- Multilingual functionality at the push of a button — depending on your company’s needs
- Post-launch additions possible at any time without complications
- Personal introduction to the CMS — you manage your content yourself, whenever you want
YOU REMAIN INDEPENDENT
Do you have a project — but no story yet?
Let’s talk about it.
Contact