Joern Clotten — Sulzburg/Baden
About Joern
Joern Clotten —
Storytelling | Photography | Web Design
I live and work as a freelance photographer with my own studio in Sulzburg/Baden.
Career
An unusual path — and a
consistent one.
My path into my professional work did not begin with a camera, but with university studies. As a molecular biologist, I learned something that would later define everything I do: structured thinking, precise observation, and distinguishing the essential from the non-essential. An approach required in science — and equally in communication.
The transition into photography was a deliberate decision. I didn’t just want to take photos — I wanted to do it at the highest possible level. So I completed an intensive training with Eberhard Schuy in Cologne, one of Germany’s most renowned industrial and commercial photographers. What I took from that experience goes far beyond technique: an understanding of light, composition, and the quiet logic behind a convincing product image.
Focus
Since then, my focus has been clear:
Product & Object
Industry
Food & Gastronomy
Jewelry
Architectural Photography
No generalist approach, no compromises.
Approach
From the image to the story —
to a complete website.
What began as photography has, over the years, evolved into something larger. Through my work in film and advertising, I learned what lies behind a convincing visual presence: not just the image, but the story behind it — the structure, the language, the concept.
Today I work at the intersection of three disciplines: storytelling, photography & web design. I develop concepts, write texts, and design websites — always with the same principle: clear, well thought out, without noise.
Three fields, one principle: the work should have an impact without drawing attention to itself.
Do you want to discuss a project?
Let’s talk about it.
Contact Me